Truly fresh
lives
here

Not in a frozen delivery box. Not in the processed pet food aisle. In the fresh meat section of your grocery store.

FreshFresh in the refrigerated fresh meat case, right beside the fresh chicken and turkey
find us at
A dog devouring a plate of FreshFresh cubes

A fresh take on truly fresh dog food

Getting frozen dog food in the mail? Not fresh. But real meat and veggies, sous-vide cooked, no preservatives, kept refrigerated in the fresh meat section of your grocery store? Now that's truly fresh. That's FreshFresh™.

A happy dog trotting through the living room with a toy

No thawing. Tastes like victory.

Made to a higher human standard

Other fresh brands start with pet-grade product and try to dress it up. FreshFresh™ is different. We start with real human food, and never stop treating it that way.

Same ingredients

The same real food you eat — no preservatives, no fillers, no by-products.

Same cooking

Gently sous-vide cooked, the way a restaurant would.

Same aisle

Sold in the fresh meat department, not the pet aisle.

Same kitchens

Made in a USDA human-food facility, not a pet-food plant.

Same cold chain

Kept refrigerated the whole way — fridge to fridge.

More fresh. Zero friction.

A dog staring at an empty plate on the floor

“Fresh” subscriptions

Locked into a recurring subscription

Freezer packed with frozen dog food

Wait days for a delivery box

Thaw it before every meal

Surprise price hikes

A dog eagerly reaching for a plate of FreshFresh being served

FreshFresh™

Buy it when you want it, no commitment

Lives in your fridge, not your freezer

Grab it off the shelf at the store

Open, portion, and serve — ready to go

One simple price at the register

Meat the menu

A bowl of FreshFresh cubes with real, visible ingredients

That look? Pure puppy love.

The stuff you want to know

Nope. FreshFresh™ isn't a subscription or a delivery service. You buy it at the store whenever you want it, grab it from the fridge, and serve. No recurring bills, no minimum orders, no waiting on a box.

Every ingredient in FreshFresh™ comes from the same supply chain as your own food, made in a USDA SQF Level 2 certified facility — held to the same food safety standard as what's in your kitchen, not the lower bar most pet food is allowed to meet.

In the refrigerated meat department, near the fresh chicken and ground beef — not the pet food aisle. Don't see it? Ask the butcher. Hit “Find a Store” to see which stores near you carry it.

No. FreshFresh™ lives in your fridge. Open, portion, and serve. Keep it refrigerated and use within 4 days of opening.

Every pack has a quick portion tool printed on the side — just cut at the line that matches your dog's weight. For exact daily amounts by weight and age, open any recipe in Meat the Menu above and tap its feeding guide.

Yes. All adult recipes are formulated to meet AAFCO Dog Food Nutrient Profiles for maintenance, and the puppy recipe meets the profiles for growth, including large-breed puppies.

Absolutely. Use it as a topper or mix it in. For a full switch, gradually increase the FreshFresh™ ratio over 7–10 days.

Where to get your paws on FreshFresh™

You can find us in Heinen's Grocery Store at all Chicagoland locations. In Cleveland at Heinen's Bainbridge, Chagrin Falls, and Rocky River. More stores are being added every week, so check back regularly!

A Heinen's grocery store where you can find FreshFresh